exacttarget.comEngagement Marketing Tools - Salesforce.com US

Unlock the potential of Marketing Cloud Engagement at Connections, May 22-23 in Chicago. Register Now. Marketing Cloud Engagement Email Marketing, Mobile and Advertising Build customer relationships with an engagement marketing platform that orchestrates every moment and harmonizes messages into cohesive journeys, creating a unified brand experience for each customer. Activate your data to enhance message relevance, personalize campaigns, and improve customer lifetime value. Watch demo What can you do with an engagement marketing platform? Create and deliver integrated campaigns, personalizing every interaction across any channel, with AI-powered decision-making optimizing every step of the way. Manage and personalize email programs at scale. Learn more Email Marketing Reach the right subscriber at the right time — every time. Build and deliver personalized email, from basic newsletters to complex campaigns. Create reusable content blocks, including text, HTML, images, buttons, dynamic content, and A/B testing. Use integrated message types to deliver promotional, transactional, and triggered messages in a single journey. Track and optimize email performance in real time and manage your sender reputation score, all within a single platform. Content Builder Build and customize attention-grabbing emails with a user-friendly, drag-and-drop interface. Upload files, design your own, or choose from prebuilt templates to be shared across departments. Keep images, documents, and content in a single location for use within Marketing Cloud. Develop emails faster with code snippets to create nested tags for deeper personalization. Keep your content library clean by recycling content, and get proper signoff fast with the Approvals feature. Platform Scale Grow every email campaign with greater reliability and performance. With industry-leading send volume, scale your email messages and campaigns — even complex content that relies on AI-powered decision-making and leverages dynamic content blocks. And, scale high-velocity data ingestion and automate workflow patterns across the entire customer lifecycle. AI in the Inbox Innovate with AI in the inbox using predictive and generative AI tools. Generate persuasive email subject lines and body copy that incorporate brand voice and tone. Personalize send times, messaging frequency, product recommendations, and email content for each subscriber based on their likelihood to engage. And, optimize subject lines, email performance, and important KPIs with AI-powered insights. Deliver cohesive customer experiences across mobile channels. Learn more Mobile Marketing Seamlessly connect with your audience wherever they are. Deliver a connected marketing experience, with AI-powered decisioning, to better engage your customers across SMS, third-party messaging, and mobile push. Design, build, and deploy those moments, all in one central console. Learn more about your customers by interacting with them through conversational marketing for engagements like appointment confirmations, surveys, or building user preferences — all while delivering impactful experiences that build strong, brand-customer relationships. Mobile App Engagement Drive user engagement with integrated in-app capabilities. With push messaging, you can use geotargeting or behavioral data to deliver relevant and timely messages that maximize both app engagement and ROI. Reach your customers on their preferred channels, leveraging Journey Builder , Data Cloud, API Triggers, and geolocations to deliver timely messages across any use case. Send timely information, such as event-based engagement, to drive valuable interactions. Grow loyalty with responsive retargeting for a more personalized experience. Conversational Marketing with WhatsApp Transform mobile moments with WhatsApp conversational marketing. Meta’s WhatsApp Business Platform helps you reach a global audience with rich, high-quality, and highly engaging messaging experiences, all managed within Marketing Cloud. Connect marketing, commerce, and service interactions seamlessly on a unified platform, powered by Data Cloud. SMS Messaging Manage, track, and optimize SMS messages all within Marketing Cloud. Send alerts and transactional messages to subscribers using templates and a drag-and-drop interface. Engage in real time with time-sensitive notifications, using AI-powered insights for optimal timing and preferred channels. Design and deliver connected journeys across the lifecycle. Learn more Journey Orchestration Build and deploy personalized journeys that build customer relationships at every step. Use a drag-and-drop interface to create journeys easily — with messaging, content, and AI decision-making built into a single workflow. And, stay top of mind for your customers by automating experiences like cross-sell or upsell opportunities — using data from various sources or API triggers. Cross-CRM Engagement With native integrations across Salesforce products, you can build connected journeys — across marketing channels, service centers, sales teams, or loyalty programs. Use prebuilt activities within Journey Builder, or create your own custom activity, to ensure a unified customer experience. And trigger relevant engagement across your business all from Marketing Cloud, like a service center follow up after a negative customer survey, for example. Digital Advertising Power personalized customer acquisition and conversion campaigns with first-party data. Activate audience segments across the digital ad ecosystem, including Google, Meta, Twitter, and more. Find new customers resembling your highest-value audiences, and suppress ads for existing customers to prevent fatigue. Launch advertising-specific campaigns, or add advertising within existing customer journeys for connected cross-channel experiences. Cross-Channel Analytics Analyze journey performance with built-in dashboards to optimize campaigns across email, mobile, and advertising. With easy filtering, sorting, and grouping capabilities, you can build custom reports and easily share insights with key stakeholders. Use performance data to optimize campaigns, increase engagement, and grow customer lifetime value. Extend the power of Marketing Cloud Engagement with these related products. Data Cloud for Marketing Activate your data, scale insights with AI, and unify all your data into a single customer profile. Learn more Marketing Cloud Personalization Automate dynamic offers for each customer in real time across each moment in the customer journey. Learn more Marketing Cloud Intelligence Optimize marketing performance and spend across every campaign, channel, and journey. Learn more Loyalty Management Nurture relationships and create lasting loyalty on the world’s #1 CRM. Learn more View all products Find the right Marketing Cloud Engagement edition for your business needs. Professional Personalized marketing automation $ 1,250 org/USD/month* (billed annually) Email Marketing Content Creation Robust analytics Contact us Corporate Personalized cross-channel strategic marketing $ 4,200 org/USD/month* (billed annually) Journey Orchestration Mobile Messaging AI-Powered Insights Contact us Enterprise Sophisticated journeys across channels, brands, and geographies Request a quote Price based on contact and message volume Journey Orchestration Multiple Business Units Global platform Contact us This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information. View detailed pricing After adopting Salesforce Marketing Cloud and using it to hyper-target our audience, we are able to reduce the waste of our current marketing budget and become more efficient with spending on initiatives that deliver better results Kyall Mai SVP & Chief Innovation Officer, Esquire Read the story Stay up to date on all things marketing. Sign up for our monthly marketing newsletter to get the latest research,...